Privacy Policy

Last updated: November 2025

Fishing World ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Contact us through our contact form or email
  • Subscribe to our newsletter (if applicable)
  • Participate in our interactive game
  • Interact with our website

This information may include:

  • Name
  • Email address
  • Phone number
  • Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Operating system
  • Pages you visit and time spent on pages
  • Referring website addresses
  • Date and time of your visit

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. For detailed information about cookies, please see our Cookie Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our services: To operate our website and provide you with access to our content and games
  • To improve our services: To understand how visitors use our website and to improve user experience
  • To communicate with you: To respond to your inquiries, comments, and requests
  • To comply with legal obligations: To meet our legal and regulatory requirements
  • To protect our rights: To detect, prevent, and address technical issues and security threats
  • For analytics: To analyze usage patterns and trends to improve our website

3. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data based on the following legal bases:

  • Consent: When you have given clear consent for us to process your personal data for specific purposes
  • Legitimate interests: For website analytics, security, and improvement of our services
  • Legal obligation: To comply with applicable laws and regulations
  • Contract performance: To provide services you have requested

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: We may share information with third-party service providers who perform services on our behalf, such as web hosting, analytics, and email services
  • Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred
  • With Your Consent: We may share your information with your explicit consent

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymize it.

Retention Periods:

  • Contact Information: Retained for 3 years after your last interaction with us, unless you request deletion earlier
  • Game Data and FS Points: Retained for 2 years of inactivity, after which data may be anonymized or deleted
  • Website Analytics Data: Retained for 26 months in accordance with Google Analytics data retention policies
  • Legal and Compliance Records: Retained for 7 years as required by UK law for business records
  • Marketing Communications: Retained until you unsubscribe or request deletion

After the retention period expires, we will securely delete or anonymize your personal data in accordance with our data protection procedures.

6. Your Rights Under UK GDPR

If you are located in the United Kingdom, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request copies of your personal data
  • Right to Rectification: You have the right to request correction of inaccurate or incomplete data
  • Right to Erasure: You have the right to request deletion of your personal data under certain circumstances
  • Right to Restrict Processing: You have the right to request restriction of processing of your personal data
  • Right to Data Portability: You have the right to request transfer of your data to another service
  • Right to Object: You have the right to object to processing of your personal data
  • Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Security Measures We Implement:

  • Encryption: We use SSL/TLS encryption for data transmission over the internet
  • Access Controls: Limited access to personal data on a need-to-know basis
  • Regular Security Audits: We conduct regular security assessments and updates
  • Secure Storage: Personal data is stored on secure servers with appropriate access controls
  • Employee Training: Our staff are trained on data protection and security best practices
  • Incident Response Plan: We have procedures in place to respond to data security incidents

In the event of a data breach that may affect your personal information, we will notify you and the relevant supervisory authority within 72 hours as required by UK GDPR.

8. International Data Transfers

Your information may be transferred to and processed in countries other than the United Kingdom. We ensure that appropriate safeguards are in place to protect your personal data in accordance with this Privacy Policy and applicable data protection laws.

Third-Party Service Providers:

  • Google Services (USA): We use Google Analytics and Google Maps, which may process data in the United States. Google is certified under the EU-US Data Privacy Framework and UK Extension
  • Web Hosting: Our website may be hosted on servers located outside the UK. We ensure our hosting providers comply with UK GDPR requirements
  • Email Services: Email communications may be processed by service providers outside the UK with appropriate safeguards

All international data transfers are conducted in accordance with UK GDPR requirements, including the use of Standard Contractual Clauses (SCCs) or adequacy decisions where applicable.

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Google Services

We may use Google services, including:

  • Google Analytics: To analyze website traffic and user behavior. This service collects information such as page views, session duration, bounce rate, and user demographics
  • Google Maps: To display location information on our contact page. Google Maps may collect location data and usage information

Google's use of data is governed by Google's Privacy Policy. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Analytics Data Settings:

  • Data retention: 26 months
  • IP anonymization: Enabled
  • Data sharing: Disabled
  • Advertising features: Not enabled

For more information about how Google processes data, please visit Google's Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

14. Supervisory Authority

If you are located in the United Kingdom and believe we have not addressed your concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: https://ico.org.uk
  • Phone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom

15. Data Protection Officer

If you have any questions or concerns about our data protection practices, you can contact our Data Protection Officer:

16. Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that produces legal effects or significantly affects you. If this changes in the future, we will update this Privacy Policy and provide you with information about the logic involved and the significance and consequences of such processing.

17. Marketing Communications

If you have opted in to receive marketing communications from us, we may send you emails about our services, updates, and promotional offers. You can opt-out at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us at [email protected]
  • Updating your preferences in your account settings (if applicable)

We will process your opt-out request within 10 business days.

18. Special Categories of Personal Data

We do not intentionally collect special categories of personal data (such as information about your health, race, religion, or political opinions) unless you voluntarily provide such information. If you do provide such information, we will process it only with your explicit consent or as required by law.

19. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting a notice on our website
  • Sending an email to registered users (if applicable)
  • Updating the "Last updated" date at the top of this Privacy Policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.